Life Lived by: Jules

In honour of International Women’s Day, we will be profiling some incredible women who are out there doing some incredible things.

We’ll start off with a quick interview with a very amazing woman of our own: Founder and Creative Director of preloved, Julia Grieve.


Julia was just trying to make great fashion when she stumbled upon the eco-friendly premises for preloved. An “accidental environmentalist” she calls herself. For over 22 years, Preloved has been saving millions of sweaters from landfills and transforming them into hot fashion pieces. Saving the planet by day, being a mom by—well, all of the time, really. Julia is wife to the love of her life and mom to three beautiful children and a fluffy rough collie.

Now here is some insight into the life of our hardworking leader Jules:

What does International Women’s Day mean to you?

I feel it’s a day to celebrate women’s achievements and to raise awareness. As far as I’m concerned that should be every day. This year’s theme for International Women’s Day is what got me: Balance for Better (#balanceforbetter). Obviously, the main focus is balance in gender equality, but for me, I think it refers to balance in your own life. We wear so many different hats as women—as mothers, as friends, as sisters, as supporters. Finding the balance is the key to success.

How do you and your brand support women?

We are a women-run company—99.9% of my staff is female XD. The main thing that we do is we do is create clothing that makes women feel great. From how our products are sustainable, to how they fit the body, to how they feel when you wear them. I feel like we’ve been supporting women on a daily basis for over 24 years. 1995, was the first garment we ever made, and ever since then, every woman who wears a preloved piece feels incredible.

What are some of the greatest challenges that comes with making eco-friendly products?

Because we work with vintage clothing and deadstock materials, one of our greatest challenges is creating consistency within our product. That has been a challenge for the brand, but also a part of its key success; we never create two garments that are alike. Awareness is also a hard thing for us: getting people to understand what sustainable products and products made here in Canada means to the price point and the quality. That education process has been a difficult one for over 20 years.


What is your favourite fabric pattern?

I am really into paisley right now. I know it’s sorta 1990s, but I do love it.

What is your favourite past time?

Running, eating, and drinking.

Red, white, or rose?

All of the above! Depending on the time of year. I actually like white in the winter, red in the evening, and rosé all summer long.


Who are some women that inspire you?

My mom is my number one inspiration, and my sisters too. I am so fortunate to be surrounded by so many incredible women, incredible friends. I feel like that I’ve got such a close-knit woman support system. It has always been women that are very close to me that I am inspired by daily.


Stay in tune as we talk about some incredible women that inspire us that we know will inspire you.

Written by Ivory Garlock